5. Lead Generation Landing Pages: Also called “lead gen” or “lead capture” pages, these use a form as their call to action. Landing Page is a responsive landing page template for HTML5 and Bootstrap 4. It has a direct headline that explains the product in a few words. Then you have the call-to-action — Start my free trial — echoed in the navigation bar and on the hero image in the same bright color. ConvertKit helps creators like you take their projects from idea to reality. Ban.do: Add Persuasion Triggers to Product Images. supporting visual elements such as a background video, a photo, or a picture of a product. Ready to get started with your first product landing page? Your CTA also includes how much the product costs, any variations or packages that customers can choose from, and ideally, the checkout process itself. But they're often sold as a product where visitors can sign up for a free trial or a paid account without having to talk to a sales team first. “Great sleep awaits,” the landing page copy explains—”just hit Snooz.”. SendPulse’s multi-channel marketing platform will help you to add a subscription form to a product landing page, build a mailing list, and send out high-quality emails. For that, stick to one design and color scheme. The first thing I want to point out in this example is the UVP located above-the-fold which lets shoppers know what distinguishes the Ara from any … Allbirds: Collect Warm Leads on Product Pages. Now that we've seen a few product landing page examples to kick your creativity into high gear, let's take a look at the anatomy of a remarkable product landing page. Glossier: Show Your Products in Real Life. Here's a great example of a landing page headline from Glo, a company selling unlimited access to online yoga, meditation, and Pilates classes: Instead of explaining how many courses are included in the membership, the headline jumps straight to the feeling that users get from their classes. Product landing pages and their traditional lead-focused counterparts are very similar, with a few key differences. 6 Best practices for effective podcast landing pages, 5 Essential Landing Page Metrics (And How To Track Them). 3. Right from the icons to the images, everything is related to the skateboard product, which makes this landing page a perfect example for a product landing page that fully focuses on the product. There are tons of case studies, examples, and blog posts on designing effective landing pages out there, covering everything from copywriting and landing page builders to design and testing. I’ve always loved the landing pages on slack! The strong points of this landing page copy are the following: Here are the strong points of this landing page design: Now, letâs take a look at the more interactive example. A visitor can also scroll the reviews to see more, which is a smart solution to save space on a landing page. That way, when you do launch your product, you'll have plenty of social proof ready to draw on for your landing page. Itâs a clever solution to grab visitorsâ attention and let them discover why your product is a great choice. The more, the merrier. Thereâs very little text, which is still enough to learn everything you need to know about the product. Here’s an overview of the differences between product pages and landing pages: Landing Pages… 4. 13.Evelynn - Material UI React SaaS/Product Landing Page. Ask users to take action, telling them where to click in order to sign up, make a purchase, or contact you. A landing page removes the distractions of a regular product page, by focusing on only one message, with one goal in mind. Weâll give you some short but helpful tips on how to make the best out of your product landing page design and copy. I'm passionate about marketing and appreciate a chance to share this passion with you. Once your audience is primed and ready to pounce, make sure it's as easy as possible for them to actually buy your product. 13 Product Page Examples You Need to See. Follow trends to be up-to-date, but at the same time, always stay authentic and implement your own unique ideas. They may not necessarily be a huge gain for a user, but will be a nice complement to the main product. But instead of asking for contact info, you're asking visitors to open their wallets and plunk down cold, hard cash for your products. The Best Landing Page Design Inspiration, Templates, Resources and More Landingfolio features the best landing page inspiration, templates, resources and examples on the web. There's value to that -- but what is it, and how do you get the consumer to understand it? Like many of the other landing pages in this post, Shopify's trial landing page keeps it simple. It's a phenomenon known as Social Default Bias—and you can take advantage of it in your product landing pages. With this online piano teaching membership, members can learn to play a range of piano songs online. The general rule for landing pages? Free Landing Page Builder: Create Free Landing Pages with Mailchimp Create unlimited free landing pages using Mailchimp’s free landing page builder to give people a call to action to join your email list or buy your … The example page above showcases the company’s design savvy by serving up a simple, elegant landing page for brides and grooms-to-be. SaaS Landing Page Examples 7. Overall, this is a great coming soon page example. Product landing pages work great for selling: Think of your product landing page as a virtual elevator pitch for your product. Slack Landing Page Example. How do product landing pages differ from lead generation landing pages? 6. Sometimes, a landing page is also referred to as a “lead capture page,” a “squeeze page … Day(s): Hour(s): Minute(s): Second(s) The Future of Mobile Divi X. Unlike a lead gen landing page, a product landing page will often include more than one CTA. Customers can expect higher rankings, quality traffic, and measurable results. Product landing pages work great for selling online courses, downloadable guides, templates, or ebooks. Research has found that when we're deciding between two products, but we aren't well-informed about which to choose, we trust recommendations from strangers almost as much as we believe recommendations from people we know. I draw inspiration from fresh experiences and meeting new people, and look at life as our very own works of art. 10 Examples of Inspiring B2B Landing Pages 1. Casper. For example, an ecommerce store might offer multiple variants of a physical product, like sizing or color for a T-shirt. The best way to learn something is to see how others do it. Katemi is a clean landing page template for your product/service and app. 5 essential elements every product landing page should include, Physical products, like an ecommerce store or subscription service, Digital products, like an online course or software tool, teaching visitors about something that might be beneficial, project management tool Asana's Workload feature, run an ecommerce store selling physical products, use your headline to grab their attention and encourage them to keep reading, four landing page description copy formulas right here, Match your copy length to the product you're selling, Original photography or tasteful stock images, all those stars can do wonders for your conversion rate, you don't need to wait until you launch to begin collecting testimonials and reviews, Your call to action (CTA) is arguably the most critical element, High-quality product images can make your product more tangible, Embed Tweets, Instagram posts, or other social media posts people share about your product, Include testimonials with names and photos of happy customers, Add counters or popups indicating the number of sales you've made, It demonstrates the high value of the member Slack community, It uses screenshots to show off success stories from past students within that community. Add some interactivity, for instance, a number that updates in real time, making it a fun, informative, and effective element for your page. Here's the dirty truth: even seasoned entrepreneurs and online creators sometimes find designing product landing pages to be a nightmare. Though this isn’t the best coming soon landing page, there are a few things you can take away from it to make your coming soon page great. Product Page; Software Page; App Page; 40% Off for a limited time only From $189 Or $30/mo for 8 mos. Experiment with your CTA text. This might be my personal favorite product landing page I've come across: Pianu. It also contains a review to build trust. product landing pageproduct landing page designproduct landing page examples. The Best Product Landing Page Examples Shopify . Because investing in a CRM is a key business decision, the Zoho landing page delivers product information, such as benefits and pricing, in a simple navigation bar at the top of the page. Product Landing Pages: Best Practices for 2020 with Examples Daria Stratovich 26.07.2019 0 Find out how to structure your product landing page and discover some tips for creating its design and copy. Moz Pro. It has a more personal tone and deviations from the standard product landing page structure make the page full of character. In this article, we’ll analyze six different book landing pages from a macro view (color schemes and design) down to a micro view (what you need on your page). Buy. Itâs important to create a feeling of consistency throughout the page. Blocks go one after another in a logical order, leading to a call to action at the end. But there's more that goes into creating a successful product landing page than just the sheer volume of pages you create. Only Phone You’ll Ever Need. Website page: All pages are accessible for clicking and jumping with reversible interactions. The amount of text and the length of the sentences are bigger than on the previous examples, but this perfectly suits the overall style of the landing. A dedicated product landing page allows Jeff the opportunity to both tell the story behind the product, and to show off the system's simplicity and how easy it is to configure using embedded videos. Conversion Rate Optimization; August 25, 2016 May 22, 2017 Justin Rondeau. adding text reviews with names and photos of the customers; Begin with making a layout or, in other words, the structure of the page, thinking about the largest and most important elements prior to concentrating on details. The Best Product Landing Page Design Inspiration & Examples Landingfolio features the best Product Landing Page designs on the web. Here are some tips to write effective copy that converts: At last, remember to A/B test your copy as well as your design to find that perfect balance which will keep bringing new sales. Conclusion: What Makes a Perfect Product Landing Page The entire point of showing these amazing product page example is to encourage the website designers to make an optimized, compact and user-friendly site which makes it easy for the buyer to come, select, shop and checkout after paying. Don’t wait to test out a new project. Katemi Landing Page v2.0 has been built with Bootstrap 3.0.3 and have a fully responsive layout. show me how Instapage works What they did well: The headline tells visitors why they should buy a Casper mattress. Then, add a little more details as a bonus. People want to see and experience the product they're thinking about buying. Terms of Service. Try to use a mix of the following types of imagery on your product landing pages: Here's a great example of landing page imagery from The Farmer's Dog, a company selling fresh pet food subscriptions: Swapping the images as visitors scroll down the page evokes a sense of trust in the quality of the ingredients and the freshness of the food. Landing Page. Thereâs a balanced color palette used, clear background contrasting with the text. Also, they can register with their emails to get updates. I mean, how can you not play with that tiny interactive piano for hours? Of course, it didn’t compare to how clean and relaxing even (!) Shopify is a great example of a simple landing page. In terms of the page itself, it’s mediocre - it’s not very specific, which doesn’t help to generate interest with page visitors. 4. The headline also speaks directly to the visitor, encouraging them to keep reading and learn more about the membership. 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